You can get the "bundle" for exact the same it cost to buy each pack. There are no savings on www.games-workshop.com, only war and death. I imagine Games Workshop like Gandalf on the bridge of Khazad-Dûm, when someone wants to pass on savings on the customers (and increase the customer base and their spending in the long run): "You shall not pass! Whaaa!"
And then he breaks the bridge and everybody dies.
Picture from Games Workshop's webshop. Games Wokshop. Games Webshop.
For the nifty price of 330 AUD you can get 13 models. They are all very characterful. 330 AUD in SEK is 2086. If we change the price back to SEK, they will sell the 13 models for the slim price of 1430. Well, not really, because when I look at GW:s page, it says 1,430 SEK (notice the comma). So, rounding up the "ören" (which we used to call the fractions of a krona, kronor and ören are sort of the pennies and pounds), we can get thirteen models for 1 SEK. Now that's a good price.
I am sure they meant 1430 SEK.
Without prices we couldn't buy anything, so be happy that there are prices.